Hopefully, you realize how important it is to have a website for your business—and if you need convincing, check out our post from last week, Why Your Business Needs a Great Website. Just like the front window in a store is used to encourage walk-in traffic, a website is your virtual window and front door. For some businesses, this is the only front door that they will ever have.
The key to making your site effective is to take a look at the needs of your business, and decide which of the various types will help you meet those needs. A great business website is one that accomplishes a primary goal. This may be getting customers to sign up for your service, selling products online, or merely providing your customers with a window into who you are and what you do. In this article, we will talk about the 3 basic types of websites—which type is right for you?