Website optimization for a better conversion rate is a sensible business move. A good start to having an optimized website is a clean and simple home page that loads quickly and displays only relevant information, with user-friendly navigation, clearly stands out.
If you work with a web designer who knows the craft, she must know how to provide the best possible user experience. Alternatively, if you build your site yourself using a site builder like Shopify or Wix, make sure to check the tutorials in their online learning centers and their forums for design tips and tricks that can really polish your web page.
Also, people place lots of trust in search engines for high-quality results. If Google places your website within the top three to five search results, that tells the person performing a Google search that your website must be good. This user then tells people about your website through word-of-mouth or online. This is known as conversion which is the ultimate goal of your online business.